ContextA people-sized agency
Régimo Lausanne manages properties for owners and investors in the cantons of Vaud and Fribourg. In just a few clicks, the site had to show the properties, the services, the team and the job offers.
The target audience: rather young people looking to settle somewhere, and qualified profiles looking for a job in real estate.
AnalysisBefore drawing
- 01
Who are we?
Defining the company, its role and what the site is for.
- 02
Target audience and expectations
Reassuring the client: showing the team's expertise and the number of properties, and keeping the usual search criteria (rent or buy, location, price, rooms).
- 03
Competitors
Comparison with three agencies (deRham, Bernard Nicod, Braun) and three listing sites (immobilier.ch, Immoscout24, Homegate).
- 04
Positioning matrix
Placing each competitor by design quality and user experience, then deciding what to keep and what to avoid.
BriefThe design brief
MockupsDesktop and mobile
The mockups follow what the analysis showed: a strong red for the identity, photos of people to humanise the company, a selection of properties right on the homepage and a complete footer.
TakeawaysWhat I learned
Analysing the competitors before drawing kept me from going in every direction. Every choice in the mockup has a reason.