AI-generatedConceptThe idea
Every month, subscribers get a box around a theme: Gaming, World Street Food, Art and Design, Outdoor, Tech Gadgets or Wellness. Each box holds 5 to 7 products and a letter telling the story behind the theme.
The target audience: curious 25 to 45 year olds who like being surprised and are looking for an original gift for themselves or someone else.
IdentityColours and fonts
Deep forest#1A2E22
Green#2E5C3E
Surprise gold#D4A84B
Cream#F5E6CC
Light background#F7F3EC
HeadingsLato · Headings
Body textMontserrat · Body
ButtonsRaleway · Buttons
BuildWhat we set up
- WordPress with a static homepage and Elementor set to our colours and fonts
- WooCommerce: at least 5 products with variations, a featured product, promotions and customer reviews
- Custom shop pages: gallery, product page, cart and checkout
- Users: an admin, a stock manager with no access to pages, a customer account
- Content: site copy, company presentation, contact page with form
VisualsLogo and products
The box-shaped MB logo, then realistic AI-generated visuals so the site looks like a real brand: the Outdoor and Adventure box, the Tech Gadgets box and the headquarters in Grandson.
The sitePages built
TakeawaysWhat I learned
I learned how to set up a real shop, with its roles, stock and orders, and not just how to make nice pages.