T1asMathias Wicht All projects
FREN
My CV

Portfolio / Projects / L'inscrit guidelines

Visual identity

Brand guidelines for the newspaper L'inscrit

The full visual identity of a fictional newspaper: logo, variants, colours, typefaces and usage rules, then applied to stationery.

Year2025 to 2026
Format21-page guidelines
ContextCPNV, 2nd year
ToolsIllustrator, InDesign, Photoshop
Cover of the guidelines

LogoThe idea behind the logo

For L'inscrit, I drew an L inspired by the drop caps of old newspapers, to clearly evoke the press. A quill completes the L and adds a touch of authenticity and tradition.

Black#000000
Gold#E8C989
White#FFFFFF
L'INSCRITAlgerian · Logo
Aa Bb CcHelvetica · Body text

RulesWhat the guidelines cover

  • Main logo and variants: monochrome, negative, positive
  • Misuse: distortion, wrong colours
  • Clear space around the logo
  • Typefaces and how to use them
  • Applications: business card, envelope, A4 letterhead and flyer

PagesThe full guidelines